Q4 How effective is the combination of your main product & ancillary texts?

The representation of my fictional music artist is visible through the way I have constructed my music video along with my ancillary texts. Seeing as she is a dance artist I kept everything dark in my main product and yet I made her stand out with the bright artist image. In my ancillary text I continue that onion by having her pictures just appear as a bright outline against dark background. The fonts which I used were also colourful which made everything stand out even more.

To construct my visual star image I took special care into the costume hair and makeup of the artist. Head to toe I caked her in bright colours to in a way, recreate the Lady GaGa effect. Never before seen, therefore very memorable. For the hair I used a long blue wig, which was tied into two loose pigtails. I wanted her hair to display the charm and in a way childish persona of the artist. The makeup was bright and inspired by fantasy concepts. Red lipstick was included to ground the character to earth like an anchor ad deep red lipstick is often noted to be the most womanly piece of makeup possible. The costume was bright and made her seem less real and more doll like which only aided my wished to make her seem outlandish.

But even with all the bright and childish elements to the artist, in the video she is seen to be quite serious like she just came from another world where the contrast between looks and personality is normal. I continued to play with this notion in my digipak and advert my editing the pictures to look as if she is just a bright outline containing even more darkness.

For the colours we only used bright shades of pink, red, blue and green that all connote to cheer and joy and to which putting all of them onto a serious character we are going completely against the usual connotations of the colours.

I used a font with a shattered looking ripple effect in my digipak. I personally link the visuals of the font to the artist portraying dance music. For me the font looks a lot like water rippling from sound waves of really loud music which creates this ripple, shattering mirror effect. I used a light pink colour for it to make it stand out and to make the whole look of the album look softer and much more approachable and gentle.

For the advert I included a contrasting bold font that appeared to look rather blocky. This font played to the seriousness of the artists image in the music video. I continued with using pastel colours as I used yellow and green. They also helped the artist look more gentle and approachable as in her own image those colours are only used in their full intensity.

The combination on my main music video and the ancillary texts provided a great way to balance out my fictional artists star image. It helped me portray the artist a serious, yet still gentle and approachable. It personally helped me understand the importance of the representation of ancillary texts in relation to the video or anything that they might be advertising.