Q3 What have you learned about the audience feedback?

The feedback which we received from our audience really helped in creating our media product. We wanted our product to the best it can be and it would have been impossible without communication between us and our audience. They gave us feedback and reviews and we improved our video accordingly to grant the audience the best experience possible.

In the planning stage we pitched our idea to the audience using a powerpoint and a preview out our animatic. The idea included our main themes, colour schemes, possible props and costumes to be used in our video, along with possible set locations as well. In our pitch we also mention that our main target audience is females aged 15-20 and our secondary target audience teenage boys of the same age. We had decided on this target audience because one of our goals was to portray a positive strong female image which is not overly sexualised. We then decided to include our secondary target audience as teenage boys because on of our intertextual references is a film Donnie Darko which is stereotypically more appreciated by males and we assumed that males would be more likely to notice the intertextual reference

After seeing our pitch and the aimatic preview our audience gave us positive feedback and suggested positive ways to imrove our work, for example one of them noted that there should be something that makes it clear that the music video is not set at the present reality time to which we then decided to include a montage of pictures to set the scene of the video.

In production stage we were monitored by the teachers who kept giving us feedback on ways to improve our work. One of the feeback sessions led to us completely re filming the bedroom scene as it looked much too out of place as it was light while opposed to the rest of the video which was dark.

In post-production we continued to receive feedback from our teachers to help us edit the video so it was more visually appealing. We also held focus groups with our target audience who reviewer our video and answered questions on what they liked and didn’t liked in turn also helping us improve.

Working with our audience helped me learn and understand how important this bond between producer and consumer is. Both parties need to be happy and understanding of each other to create a product that is worthwhile of consuming.