During the research stage I used plenty of different
technologies like, YouTube, Google, SurveyMonkey, Blogger, IMDB and so on.
Because of Web2.0 which linked the whole interned, the use of search engines
was much more effective. The linked to user generated content like music and
videos and various different blogs in seconds. And all for free. It saved so
much time end effort while searching for a song which to create a music video
for, and a lot of money as well. Before if we had a task to choose a song to
create a music video for we would have had to first do extensive research on
where to find albums by unknown artists and then we would have had to buy album
in order to listen to songs tp find and decide which one to represent. Another
beautiful tool created by Web2.0 was online surveys. With the use of survey monkey
we made online surveys with open and closed questions and posted them online.
Not only people who we linked them to could answer, anyone on the internet to
stumble upon the survey could answer them. This also saved us valuable time
because otherwise we would have had to be n the streets with paper surveys
looking for people who would be willing to even answer a single question, let
alone only questioning our target audience.
In the planning stage I got a chance to create an animatic
visual representation of our ideas of what I want my music video to look like.
I used a hardware tool called a drawing tablet to create all images for my
animatic. This tool allowed me to create my drawings directly in a computer on
a program which supports drawing tableds, I used Paint Tool Sai. A tablet works
by plugging it into a computer with a usb cord. It looks just like a thin
square piece of plastic with nothing on it and it come with a wireless pen with
a solid plastic tip. You used the pen by moving in on the tablet and the image
which you are drawing appears in the computer screen in a program with a blank
canvas. After drawing out all the images of the animatic I edited them together
with Window Movie Maker. Because of different editing possibilities I made the transitions
be seamless and the end result was a simplified, engaging, drawn out version of
my future music video.
In the planning stage I also used social networking and
instant messaging such as Twitter and FaceBook to get in touch and plan
everything with my team for free. Social networking is essential now for people
my age because it lets us be more connected than ever without actually having
to go out and meet up to discuss things.
To film we used a Canon SLR digital professional camera.
Even though it is meant for taking photographs – it also is capable of filming
with the same professional quality of the image. We used the same camera in
various different photo setting to take pictures for our digipak and poster.
The different settings include portrait mode for example which brings out skin
colour in the image to make it more healthy looking and provides a visual
radiant warm glow to it
To construct our media products we used Final Cut ProX to
edit our video clips to create the music video. The editing program is of a professional
level which meant there the learning curve will be steep. To help us cope with the
alien program we searched for tutorial videos online which greatly aided us.
For our digipak and advert images I used photohop to format
everything to make my product look professional. I used a lot of different tool
in photoshop like filters and hue-saturation to edit my images so they would
look the best quality that they can.
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